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From Laguna Beach, California...

gorjana offers jewelry you'll live in.

We're so excited to share this journey - which begins and ends with you.

Our story begins in 2004, when Gorjana and Jason Reidel founded gorjana on their apartment floor in Laguna Beach, California. From the beginning, the driven and passionate duo have combined their individual strengths to build their company from the ground up. During their first year, the couple hit the road with samples in tow and drove a collective 50,000 miles to sell the first collection. They fulfilled initial orders from their apartment floor, and worked the national trade show circuit as a team of two.

The Laguna Beach Coast with rocky cliffs, sunshine, palm trees, beach and blue water

In 2007, the brand expanded out of the couple's home and into a studio in Laguna Canyon - to house our first warehouse and first employees. Ten years later, in 2017, the opportunity presented itself to open a retail store - on the corner of Ocean and Beach, a busy corner in downtown Laguna.

We loved meeting our customers in person, and set out to expand our retail footprint. Since 2017, we've opened dozens of stores nationwide, and have more on the horizon.

We look forward to continuing on this journey...and can't wait to show you what's next.

  • Pick Up In Store.

    Choose "Pick Up" at checkout to view all of our locations and select the location where you'd like to pick up your order.

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  • Free Shipping and Returns.

    We offer free standard shipping on all orders within the U.S. and Puerto Rico. Returns are accepted on all unworn items within 30 days of purchase.

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  • Complimentary Gift Wrap.

    A good gift is gold. We offer complimentary gift wrap in stores and online year-round. Choose your gift wrap and personalize a gift note at checkout. 

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inside a gorjana store with flowers and white shelving with jewelry

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Join us to shop our collections and enjoy in store pickup and styling advice.

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