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New Wave



Our team was totally inspired by the cool checkerboard pattern featured throughout our May collection. After our initial campaign concept meeting, we decided we had to shoot our new campaign at a local skatepark. We knew the concrete bowl would provide the perfect backdrop for this fun new collection.

Our incredible team worked tirelessly on the shoot day, enduring high temperatures and little to no shade cover. We're grateful for the dedication the crew showed, and especially thankful for model Hannah Ferguson, who really brought the collection to life. It was totally worth it - we love how the images and video turned out.