Becki Owens has been a friend of the brand since 2016, when she helped us design our flagship store in Laguna Beach, California. A fellow Californian, she was the perfect partner for our project - she's renowned for her modern, coastal style.
Today, in 2021, Becki has over one million followers on Instagram, a booming design agency and her own products on the way.
We caught up with this creative powerhouse about building a brand and the advice she'd give those just starting out.
What piece of advice or life moment was the catalyst to making the decision to build a brand?
I think for me I just wanted to be able to contribute something to the world, I had been a stay at home mom and I just thought I wanted to do something that I was passionate about and that I really enjoyed. I also wanted my kids to see that they can do anything no matter what stage of life you are in!
What were the biggest challenges for you starting your brand? Any obstacles you had to overcome?
I think just deciding to go for it. We can get in our own heads a lot about everything needing to be perfect before we start something. I think I had to forget the idea of making everything perfect, because nothing is perfect, if you wait for perfection you won’t do anything.
With that said, what is one piece of advice you would give another woman trying to build a business?
Just start!! Don’t wait. And don’t give up, building a business goes up and down just be consistent and keep at it.
What's next for you?
We are working on our own products that I’m so excited about!!
What does jewelry mean to you?
I love jewelry! In my spaces I always call the lighting the jewelry of the space. I think jewelry just adds that extra specialness to any outfit, it's the finishing piece that pulls it all together.
Shop the best-selling necklaces Becki's wearing here.